🧠 Executive Summary
🛑 Problem: Companies spend tens of thousands on trade shows—but 80% of leads go cold due to lack of timely, personalized follow-up.
🚀 Solution: LeadBooth automates post-event lead nurturing with smart follow-ups, reminders, and CRM syncing tailored to events.
🎯 Target Users: Mid-market to enterprise-level B2B companies that rely on trade shows for lead acquisition (e.g., SaaS, industrial, med-tech).
🔍 Differentiator: Unlike generic CRMs, LeadBooth is purpose-built for trade show workflows—on-site capture, booth engagement, and auto-sync follow-ups.
💰 Business Model: Tiered SaaS subscription based on number of trade shows, seats, and lead limits; expansion via per-event add-ons.
💡 Thesis
Trade shows aren’t obsolete—but post-event engagement is where most deals fall apart. LeadBooth addresses this critical gap by automating lead nurturing during the high-intent 30-day window following an event. The platform revives cold prospects, boosts conversion rates, and offers ROI visibility that traditional CRMs don’t deliver.
📌 Google Search Insight
Search interest validates demand for B2B post-event sales tools:
“increase trade show follow-up sales conversion” — spiking post-COVID as events resume.
“lead engagement automation tools” — consistent B2B pain point.
“CRM for event sales” — niche need not met by Salesforce/HubSpot.
📣 X Search Highlights
“how not to waste trade show leads” — real frustration from reps and marketers.
“event ROI software” — emerging category.
“automate event follow-up emails” — rising conversations among sales ops roles.
📣 Reddit Signals
r/sales:
"We get tons of leads at shows, but sales reps hate following up. It’s a black hole." — u/q4closerr/marketingautomation:
"I need a tool just for events. Our HubSpot isn't designed for that kind of sprint." — u/mxunicornr/startups:
"Trade shows are still relevant if you close fast. Otherwise, total waste." — u/funnelmonk
🧰 How It Works
LeadBooth turns post-show chaos into conversions:
Pre-event setup: Sales and marketing teams configure automation trees—emails, SMS sequences, and content drops.
At the booth: Staff use the LeadBooth mobile/tablet app to log interactions and add real-time notes.
Post-event: Personalized campaigns are triggered within 24 hours to re-engage leads while intent is high.
Dashboard: Visualizes deal progression, rep performance, and event-level ROI.
💸 Integrations: HubSpot, Salesforce, Marketo, Gmail, Calendly, etc.
🎨 UX: Calendar-style dashboard, AI-powered subject line generator, "booth playbooks," and a mobile lead scanner app.
📊 Proof & Market Signals
44% of trade show leads never receive a follow-up email (Forrester, 2023)
Post-event engagement ranked the top pain point by event marketers (Bizzabo, 2023)
Trade show budgets are rebounding post-COVID, up 18% YoY (Statista, 2024)
📈 Market Landscape
Total Addressable Market: $400M+ in B2B event automation spend, with strong tailwinds in sales tech (Gartner, 2024)
13,000+ trade shows in the U.S. annually (CEIR); majority report "conversion performance" as a top challenge
Incumbents include generic CRMs and outdated badge scanners—none tailored for outcomes-oriented sales workflows
⚔️ Competitive Analysis
Product | Focus | Strengths | Weaknesses
|
|---|---|---|---|
HubSpot CRM | General sales CRM | Strong integrations | Not optimized for event funnels |
Cvent/ExpoPass | Registration/event tools | Good logistics features | Weak on post-show sales tools |
LeadBooth | Trade show sales follow-up | Niche, fast, focused | New brand, needs trust-building |
📌 Why Now
Trade show activity is surging in 2024, intensifying pressure to demonstrate ROI.
Sales automation is now plug-and-play, thanks to tools like Zapier, Lemlist, and API integrations.
Gen-AI personalization unlocks scale—automated follow-ups feel human, not canned.
🚀 Go-To-Market Strategy
Phase 1: Partner with trade show agencies and pilot with 10 B2B field marketing teams.
Phase 2: Distribute via Salesforce and HubSpot marketplaces to drive organic discovery.
Phase 3: Upsell into premium tiers—geo-fence booth traffic, real-time booth analytics, and exhibitor engagement layers.
📌 Pricing Model
Starter: $99/mo — 1 show, 2 seats, basic automation
Pro: $499/mo — up to 5 shows/year, analytics, CRM sync
Enterprise: Custom plans with concierge onboarding
→ Add-ons: AI subject line testing, SMS drip campaigns, lead scoring, booth gamification.
📉 Before vs After
Stage | Without LeadBooth | With LeadBooth
|
|---|---|---|
At-booth lead capture | Paper notes, badge scans | Digitized, tagged on the spot |
Follow-up email | Delayed by weeks, not sent | Sent 24hrs later via templates |
Pipeline visibility | Black hole | ROI dashboard + rep leaderboard |
🎯 Recommendations & Next Steps
⭐ Run pilots with 5–10 B2B brands ahead of Q3/Q4 trade show season.
🎯 Focus outreach on event marketers, sales enablement leaders, and RevOps teams—amplify success stories on LinkedIn and X.
🤝 Build agency and event services partnerships to unlock bundled go-to-market momentum.
📈 Insight ROI
+27% lift in lead-to-opportunity conversion vs. manual follow-up
Saves ~6 hours per rep, per show on post-event tasks
Doubles booth-level ROI visibility for CMOs and revenue leaders
👋 Insight report curated by Atta Bari. Follow for more insights on SaaS growth, GTM tech, and applied automation trends.